I am an impassioned, multi-faceted marketing executive who seeks to provide a holistic experience for both clients and target audiences. As a dynamic leader, below is a small sampling of communications collateral I directed and/or created.
Friendship of Hope - Flyer - May 2017
Friendship of Hope, a faith-based autism support group, was in need of an advertisement for its upcoming summer session. The flyer, created in Photoshop, was distributed and displayed in a variety of local businesses.
Friendship of Hope, a faith-based autism support group, was in need of an advertisement for its upcoming summer session. The flyer, created in Photoshop, was distributed and displayed in a variety of local businesses.
Peerless-AV – Product Brochure – March 2017
With the launch of a new residential outdoor TV, Peerless-AV was in need of a high-end brochure. To accomplish this feeling, the brochure was printed using Scodix, a cutting-edge printing technique resulting in raised layers with a unique feel. The cover of the brochure is meant to replicate an actual outdoor television; it is printed in the size ratio of a screen using a stunning image of lavender fields. The Scodix printing allows users to “feel” the raised raindrops on the cover indicating that the television is meant to be outside. The inner pages consist of stunning homes featuring the outdoor TV and key product information. This brochure won a 2017 Hermes Gold Award.
With the launch of a new residential outdoor TV, Peerless-AV was in need of a high-end brochure. To accomplish this feeling, the brochure was printed using Scodix, a cutting-edge printing technique resulting in raised layers with a unique feel. The cover of the brochure is meant to replicate an actual outdoor television; it is printed in the size ratio of a screen using a stunning image of lavender fields. The Scodix printing allows users to “feel” the raised raindrops on the cover indicating that the television is meant to be outside. The inner pages consist of stunning homes featuring the outdoor TV and key product information. This brochure won a 2017 Hermes Gold Award.
Backpacking With A Hammock - Brand Launch - February 2017
Backpacking With A Hammock started with one man, Ron Scott, chronicling his wilderness adventures as a hobby. As the brand started to grow, Ron wanted to create a larger online presence and increase his organic SEO. I worked closely with Ron to develop a social media and communications strategy. Starting with 50 Followers on YouTube, the goal was to grow the channel to 500 followers within a year. With careful social curation, the goal was surpassed many times over, and the brand has 2.6k followers on YouTube as of February 2018.
Backpacking With A Hammock started with one man, Ron Scott, chronicling his wilderness adventures as a hobby. As the brand started to grow, Ron wanted to create a larger online presence and increase his organic SEO. I worked closely with Ron to develop a social media and communications strategy. Starting with 50 Followers on YouTube, the goal was to grow the channel to 500 followers within a year. With careful social curation, the goal was surpassed many times over, and the brand has 2.6k followers on YouTube as of February 2018.
Peerless-AV - Print Ad - February 2017
This ad was created to launch Peerless-AV's latest video wall innovation and will run for several months in various industry magazines. The accompanying e-mail blasts based off this ad won a 2018 Gold AVA Digital Award.
This ad was created to launch Peerless-AV's latest video wall innovation and will run for several months in various industry magazines. The accompanying e-mail blasts based off this ad won a 2018 Gold AVA Digital Award.
St. Croix County, Wisconsin Autism Support Group - Flyer - January 2017
To spread the word about the inaugural meeting of the St. Croix County, Wisconsin Autism Support Group, I worked with their found to create a simple, eye-catching flyer. The flyer was hung in local business and distributed for children to take home at local schools.
To spread the word about the inaugural meeting of the St. Croix County, Wisconsin Autism Support Group, I worked with their found to create a simple, eye-catching flyer. The flyer was hung in local business and distributed for children to take home at local schools.
Peerless-AV - Print Ad - December 2016
One of the marketing obstacles for Peerless-AV is being able to spotlight such a wide variety of solutions. In this case, we were challenged to create a hospitality-focused ad showcase all of the various products Peerless-AV can create for hotels. We chose to focus on the hotel lobby, the heart of the hotel's communication hub. This ad was run in hospitality-focused issue of Sound & Video Contractor.
One of the marketing obstacles for Peerless-AV is being able to spotlight such a wide variety of solutions. In this case, we were challenged to create a hospitality-focused ad showcase all of the various products Peerless-AV can create for hotels. We chose to focus on the hotel lobby, the heart of the hotel's communication hub. This ad was run in hospitality-focused issue of Sound & Video Contractor.
Peerless-AV - Print Ad - January 2016
Peerless-AV often works in niche markets such as public transportation. In this instance, I was charged with generating awareness of Peerless-AV's outdoor displays to an audience who is mostly unfamiliar with digital signage. This ad was designed to showcase the outdoor displays working within the format of Peerless-AV's Get It Right Campaign. The ad ran monthly for over a year in Mass Transit Magazine.
Peerless-AV often works in niche markets such as public transportation. In this instance, I was charged with generating awareness of Peerless-AV's outdoor displays to an audience who is mostly unfamiliar with digital signage. This ad was designed to showcase the outdoor displays working within the format of Peerless-AV's Get It Right Campaign. The ad ran monthly for over a year in Mass Transit Magazine.
Peerless-AV - Press Release - June 2015
As Peerless-AV Mexico approached its 20th anniversary, I wrote a press release to announce the celebration to AV industry media. To view more press release that I wrote and/or directed for Peerless-AV, visit https://www.peerless-av.com/en-us/press-releases.
As Peerless-AV Mexico approached its 20th anniversary, I wrote a press release to announce the celebration to AV industry media. To view more press release that I wrote and/or directed for Peerless-AV, visit https://www.peerless-av.com/en-us/press-releases.
Office Pro, Inc. - B&W Print Ad - Sept 2014
As OfficePro, Inc. began a print advertising campaign in a local newspaper, their marketing materials were in need of a make-over. This print ad resulted in a 10% increase in training registrations.
As OfficePro, Inc. began a print advertising campaign in a local newspaper, their marketing materials were in need of a make-over. This print ad resulted in a 10% increase in training registrations.
MPI-CAC - News & Views - 2010 - 2011
As a volunteer for MPI-CAC's quarterly News & Views Magazine, I worked with a team to decide on each issue's theme and content. I was responsible for providing content to the FreeSource column, a short section was dedicated to linking MPI members to free educational resources.
As a volunteer for MPI-CAC's quarterly News & Views Magazine, I worked with a team to decide on each issue's theme and content. I was responsible for providing content to the FreeSource column, a short section was dedicated to linking MPI members to free educational resources.
JobSchmob.com - Press Release - 2005
Working as an independent contractor, I created a press release for the launch of jobschmob.com, a quirky community-user website where users can annonymously share their experiences with corporate America.
Working as an independent contractor, I created a press release for the launch of jobschmob.com, a quirky community-user website where users can annonymously share their experiences with corporate America.