I was lucky enough to hang out with some #AVTweeps on a recent episode of The AV Life.
The quote of the night was "You can't just post stuff!" This is a strategy I both practice and preach. Social media is a great way to get your company (or your personal) message out there...but there HAS to be a plan of action. When utilizing these tools, you must create a consistent brand voice and be part of a conversation.
I don't want to give it all away - listen to the full episode by clicking on the image below.
Megan A. Dutta