The AV Life...Social Media Edition

I was lucky enough to hang out with some #AVTweeps on a recent episode of The AV Life.  

The quote of the night was "You can't just post stuff!"  This is a strategy I both practice and preach.  Social media is a great way to get your company (or your personal) message out there...but there HAS to be a plan of action.  When utilizing these tools, you must create a consistent brand voice and be part of a conversation.  

I don't want to give it all away - listen to the full episode by clicking on the image below.