You can't just post stuff has become my go-to phrase when I'm passing down social media wisdom (yes, there is such a thing!).  Your social media content has got to be engaging and your goal should be to create a conversation.  Remember: conversations lead to sales.

Great advice, Megan.  Now what?  The next step isn't coming from me.  I found this AWESOME social media exercise on LinkedIn.  This offline exercise - yep, you read that right, shut off the electronics - is designed to use teamwork to create better online content.

I can't wait to test it out with my team.  Do the same and let me know how it goes!

Link to exercise: http://forums.techsoup.org/cs/community/b/tsblog/archive/2017/07/19/an-offline-social-media-exercise-that-improves-online-content.aspx?utm_content=57737084&utm_medium=social&utm_source=linkedin

I was lucky enough to hang out with some #AVTweeps on a recent episode of The AV Life.  

The quote of the night was "You can't just post stuff!"  This is a strategy I both practice and preach.  Social media is a great way to get your company (or your personal) message out there...but there HAS to be a plan of action.  When utilizing these tools, you must create a consistent brand voice and be part of a conversation.  

I don't want to give it all away - listen to the full episode by clicking on the image below.