In case you haven't heard...I'm kind of a big deal. I've been appointed Chair of the InfoComm 2017 Steering Committee! #notsohumblebrag
But in all seriousness, this is a huge privilege and I'm honored to be working with InfoComm to create a great show experience. InfoComm is one of my favorite tradeshows every year (yes, even with the hot June weather in Orlando and Vegas). The people who run the show truly care about every attendee and exhibitor's experience. They care so much that they want to hear what you have to say - all exhibitors are invited and encouraged to attend the 2017 Exhibitor Committee Meeting.
We're going to kick things off with a breakfast so you can get to know other exhibitors. At previous meetings, I've found networking is one of the most valuable aspects of the meeting. You'll get to know other exhibitors and bounce ideas off each other. Bonus: if you're in a pinch on the show floor, you can turn to all the new friends you've made for help!
After breakfast, we'll review some show logistics and stats. Sounds boring? WRONG! It's actually really interesting. You'll get the nitty gritty on attendees and hear all the marketing plans for the show. After these meetings, you can take all these new fun facts back to your team and work in-tandem with the InfoComm team on marketing messages.
This meeting is the one time before the show that you get to meet all of the show vendors (I'm talking Freeman, FedEx, etc). I know you've probably met these people via e-mail but seeing their shining faces in person will make a big difference. You can form a personal relationship with them (aka they're totally going to be more willing to help you out in a pinch) and ask them allllllll the questions your little heart desires. Want to know if catering can get you hundreds of In-N-Out burgers? Well, they can't but I did ask this in Vegas last year. Good to know, good to know.
The next part of the meeting is going to be the most exciting for me. This year, we're going to do breakout sessions. This is your chance to get your viewpoint heard! The InfoComm team is STOKED to listen to all of your ideas and have one giant brainstorming session. We're going to chat about all kinds of exhibit-related topics and I, for one, am very much looking forward to this brain dump.
Finally, you get to tour the OCCC. Immensely helpful if you haven't done a show here yet. Helpful even if you have. They're going to review the exhibit hall, meeting spaces and where all those fancy marketing banners you bought will be placed. Wait, you didn't buy a banner yet? Get on it!
We'll end the day with a cocktail reception where you'll get to learn more about other exhibitors (remember, these people are the ones who are going to be your new BFFs come showtime).
For those of you who have been before and thought, eh, this isn't for me, I promise this year is going to be different! And for those of you who have never attended - what are you waiting for? Now is the perfect time to get involved!
P.S. I forgot to say you get to meet the AWESOME InfoComm team in person. They're beyond helpful and fun be around. And you'll get to meet me...which I already told you is kind of a big deal. :)
Megan A. Dutta